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Wheel & Sprocket storefront
Wheel & Sprocket

Wheel & Sprocket

Middleton, Wisconsin 53562

E-BikeSalesRepair

Quick facts

  • Services listed: sales, repair, e-bike
  • Review signal: 4.8 stars from 334 reviews
  • Updated listing data: Oct 7, 2026

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4.8(334 reviews)

Outfitter offering a wide range of bicycles & gear, plus repairs, bike-fitting, rides & classes.

Contact

Location
Middleton, Wisconsin 53562
Address

6641 University Avenue

Phone
(608) 820-1166
Website

Brands Carried

No brand information available yet.

Data freshness

Dealer data last rebuilt Oct 7, 2026.

Listing information is compiled from public sources and dealer-submitted updates. Owners can claim this listing to correct hours, brands, services, or contact details.

Listing source

Primary listing data: various public resources, including Google Business Profile and dealer websites.

Dealer-submitted updates may also be reflected, including brands, hours, services, contact details, and claim status.

RoostMode does not sell ranking position inside dealer pages or city directories.

Nearby dealers in Middleton

Hours

Monday
11:00 AM – 7:00 PM
Tuesday
11:00 AM – 7:00 PM
Wednesday
11:00 AM – 7:00 PM
Thursday
11:00 AM – 7:00 PM
Friday
11:00 AM – 7:00 PM
Saturday
10:00 AM – 4:00 PM
Sunday
10:00 AM – 4:00 PM

Google Reviews

Stephanie Chandler
2 months ago

The service i received by both the general manager and the sales manager was top-tier. Not only did I purchase a bike due to their service, but they helped me through tons of other questions I had, to include insurance, locks, their experiences with stolen bikes (unfortunately was purchasing my second bike after having my first stolen). I will be coming back here for service - I live several hundred miles away but will be bringing my bike to visit family solely so all of my tune-ups and gener...

Shiyan Meng
6 months ago

I would like to highly recommend this AMAZING bike store! Customers satisfaction is something they truly value! Everyone there was warmhearted and knowledgeable! They are always ready to help customers! This store impressed me both times I visited—always fantastic service and support! I bought my first bike last week and I am very satisfied with its price and quality! Another important reason I highly recommend this store is their fantastic and guaranteed services after-sales services! Becaus...

Bill Delaney
6 months ago

Many positive reviews here and I want to add mine. Over the years I have occasionally used W&S Middleton as they are my closest LBS. Recently I was rebuilding a bike (DIY guy with several Franken-bikes) and I relied heavily on them for parts and advice. I'm not your average hobbyist and my mechanical ability, paired with technical curiosity, leads me to some complex tasks. During this latest rebuild of a brand new stock Trek model, I found Matt at W&S to be an invaluable 'teammate.' Knowledge...

Liz M
7 months ago

The staff here are so helpful and patient. They teach you about your bike even if it wasn’t purchased from them. This makes me more confident in knowing when I need to make small adjustments on my own and when I need to bring it in for service. Their prices are reasonable and turnaround time is quick!

Catherine Woodward
7 months ago

I go to this bike shop a lot because it is the closest one to my house, and bought a road bike through them last year. The people that work there are always friendly and willing to help, but I must say their repair shop has lacked attention to detail on several occasions, and I am considering finding a different place to service my bike. This time, my wheels were way out of true so I left my bike with them for 2 weeks while I went on a trip so they could fix that and while they were at it che...

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